LADO - D
Dot Buenos Aires Shopping.
A campaign designed to discover talented urban artists who will bring their creativity to life by painting murals within the Lado-D spaces at Dot Buenos Aires Shopping.
This initiative aims to transform the shopping environment by incorporating dynamic, modern art that resonates with urban culture, creating an engaging experience for visitors while showcasing local talent in an innovative setting.
The campaign was strategically crafted for public roads, internal posters, and graphic spots inside the shopping center, as well as across social media platforms, ensuring maximum visibility and engagement from all audiences.
